2017 YMA FASHION SCHOLARSHIP FUND
The YMA Fashion Scholarship Fund (FSF) is the premier educational, fashion non-profit in the United States. They grant the single largest sum of money and total number of scholarships in the entire fashion community, supplementing financial support with a rich curriculum of comprehensive, industry-leading programs for scholars, offering hands-on experience with the world’s top fashion companies and most influential leaders. Their mission is to advance the fashion industry by encouraging gifted and enterprising young people to pursue careers in design, merchandising, retailing and business, ensuring the industry will continue to attract dedicated, capable and creative individuals.
For the 2017 Geoffrey Beene National Scholarship Award, 8 finalists were selected and were being honored at the Fashion Scholarship Fund Awards Gala…A red carpet event and reception that took place at the Grand Hyatt in NYC.
Role: Direction & Design, Panasonic
YMA FSF approached Panasonic to create a video for the event, and for their website and social media sites, that introduced the 8 finalists to the fashion industry. The 2017 Geoffrey Beene Scholarship focused on the future of sustainability within the mass market. The scholars were challenged to design a product for a mass retailer of their choosing that adheres to said retailer’s sustainable business objectives while remaining consistent with the retail price range of comparable products in the store.
The concept behind the video was getting to know the 8 finalists in a fun and spunky while showing the respect and comradery they each have for one another even though they are each competing for the same scholarship.