Panasonic: ELS Studio Premium Audio

High-end cars deserve high-end audio, and when Acura and Panasonic partnered to develop a high-end audio system available across Acura’s full lineup of vehicles, they wanted to create an experience at the 2017 Consumer Electronic Show.

In collaboration with Primary Color in California, I created a mobile experience that not only fit the look and feel of the upscale Acura and Panasonic brands, but also communicated the audio technology capability of the prestigious ELS Studio and the key message of bringing studio quality sound “From the studio to your vehicle.”  This was achieved by integrating audio, video, sound and lighting with high-end materials such as carbon-fiber, leather and an authentic Grammy award to deliver the Acura CES Experience; all cased within an attractive and easy-to-use and transport mobile package.

Role: Creative Director, Panasonic Solutions Team.

Below is the video content that was developed for the display:



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