Bank of America: Platinum Privileges
Bank of America introduced Platinum Privileges, a program recognizing valued clients that offers a higher level of service and rewards. To help get the message out, Bank of America challenged TPN to create two new spots for the program to be played across BofA’s Digital Communications Network. The first spot showcased the sleek new cash-back credit card being offered to Platinum Privileges clients in luxurious fashion. The second spot was to highlight the key benefits of the program.
Role: Art Director, TPN.