Bank of America: New Branding

Bank of America rolled out its new branding and marketing campaign with a new slogan: “Life’s better when we’re connected.” The new campaign is all about humility, shifting from Institutional to Human/Customer-Focused. To foster more human connections, we created messaging using real consumer language that demonstrated the tangible customer benefits of products and services by highlighting relatable, contextual situations where Bank of America products help make life easier. The two videos below are just two (out of many) customer-facing marketing videos created specifically for the launch of BofA’s new positioning.

Role: Senior Art Director, TPN.