Acura Premium Audio

High-end cars deserve high-end audio, so Acura and Panasonic partnered to develop a high-end audio system available across Acura’s full lineup of vehicles. The result…ELS Studio.

In collaboration with Primary Color in California, I created a mobile experience for Panasonic’s exhibit at the 2017 Consumer Electronics Show. The experience communicated the audio technology capability of the ELS Studio and the key message of bringing studio quality sound “From the studio to your Acura.”  This was achieved by integrating audio, video, sound and lighting with high-end materials such as carbon-fiber, leather and an authentic Grammy award to deliver the Acura CES Experience; all cased within an attractive and easy-to-use and transport mobile package.

Role: Creative Director and Designer, Panasonic Solutions Team.

Video content developed for the integrated 4k display: