As part of Perry Ellis’ window installation at Macy’s Herald Square, Panasonic’s Solutions Team was also tasked with developing social media content to drive customer engagement with the brand. The challenge was to drive brand interest and social engagement with more image and less product, and with a “Very Perry Twist.”
I developed playful taglines and created an array of motion graphics videos that served as a call to action for customers to engage with Perry Ellis on Facebook, Twitter, and Instagram. All content was displayed on custom built 6 ft. surfboards with built-in LCD screens (also designed and fabricated by Panasonic) reinforcing the theme of Perry Ellis’ Spring/Summer 16′ Collection.
Role: Creative Director and Motion Designer, Panasonic Solutions Team.