Perry Ellis Social
As part of Perry Ellis’ window installation at Macy’s Herald Square, Panasonic was also tasked with incorporating social media content to drive customer engagement with the brand.
Challenge: Drive brand interest and social engagement using less product more image, with a Very Perry Twist.
Approach: Working with Perry Ellis’ marketing team we developed playful taglines and created an array of motion graphics videos that served as a call to action for customers to engage with Perry Ellis on Facebook, Twitter, and Instagram. All content was displayed on custom built 6 ft. surf boards with built-in LCD screens reinforcing the theme of Perry Ellis’ Spring/Summer Collection.