PUMA In-Store Digital Signage
PUMA’s digital column & screens inside their shop in Macy’s Herald Square is one of the most sophisticated digital signage systems of all the sports brands inside Macy’s flagship store in NYC. The digital column sits on the aisle, inviting customers into the PUMA shop. The screens in the back serve as a messaging system to inform shoppers of PUMA’s product categories.
PUMA works with Panasonic to regularly update their creative for a fresh look to keep consumers engaged with their new marketing campaigns. As Creative Director at Panasonic, I work closely with PUMA’s fantastic marketing team to continually storyboard and execute motion graphics content featuring PUMA products only sold at Macy’s.