Puma: In-Store Marketing

PUMA’s digital column and screens inside their shop in Macy’s Herald Square is one of the most sophisticated digital signage systems of all the sports brands inside Macy’s flagship store in NYC. The digital column sits on the aisle, inviting customers into the PUMA shop. The screens in the back serve as a messaging system to inform shoppers of PUMA’s product categories.

PUMA approached Panasonic’s solutions team to update their creative for a fresh look to keep consumers engaged with their new marketing campaigns. We delivered new motion graphics content and edited new marketing videos that feature PUMA products only sold at Macy’s.

Role: Art Director and Motion Designer, Panasonic Solutions Team.

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