As part of Perry Ellis’ digital window display at Macy’s Herald Square, I developed social media content to drive social engagement with the brand. The challenge was to drive brand interest using more image and less product, with a “Very Perry Twist.”

I developed playful taglines and created an array of motion graphics videos that served as a call to action for customers to engage with Perry Ellis on Facebook, Twitter, and Instagram. All content was displayed on two custom 6 foot surfboards with custom LCD screens (also designed and fabricated by Panasonic) reinforcing the theme of Perry Ellis’ Spring/Summer 16′ Collection.

Role: Art Director/Motion Designer, Panasonic solutions team.