The YMA Fashion Scholarship Fund (FSF) is the premier, educational fashion non-profit in the United States. They grant the single largest sum of money and total number of scholarships in the entire fashion community. Their mission is to advance the fashion industry by encouraging gifted and enterprising young people to pursue careers in design, merchandising, retailing and business.

For the 2017 Geoffrey Beene National Scholarship Award, 8 finalists were selected and were being honored at the Fashion Scholarship Fund Awards Gala which is a red carpet event and reception that took place at the Grand Hyatt in NYC.

This video was created for the event and for YMA’s website and social media sites to introduce the 8 finalists. The concept behind the video was getting to know the 8 finalists in a fun and spunky way while showing the respect and comradery they have for one another.

Role: Direction, Panasonic solutions team.